DHL launches e-commerce services
A DHL warehouse on Rama III Road. The logistics firm is set to expand its business to cover e-commerce and SMEs.
DHL Express Thailand aims to capitalise on its growing e-commerce business by providing logistics services through a recently launched e-commerce website, Onenow.com, for Thai small and medium-sized enterprises (SMEs). Chananyarak Phetcharat, managing director of DHL Express Thailand, said the Thai e-commerce industry has been growing at a fast clip, with annual rates of 12-13% forecast through to 2020.
“In Thailand, there are about 10,000 logistics service providers,” she said. “But there are less than 1%, or about 70 companies, operating at the international level.” Mrs Chananyarak said a major obstacle keeping Thai SMEs from growing internationally is a lack of marketing knowledge that prevents them from exploring regional and global levels. “Thai SMEs account for a substantial proportion of the economy,” she said. “However, only 16% of them have experience in international trade.”
She said DHL’s experience in dealing with international logistics and different customs procedures will enable the company to provide seamless service to these SMEs via its website. Onenow.com, which will be operated by a subsidiary of a Singaporean e-commerce company, comGateway, will be used for selling Thai SMEs’ products to customers in the 196 countries where DHL has a presence. Globally, DHL has achieved solid growth in the third quarter mainly from the time-definite international logistic service and business-to-consumer logistics services, Mrs Chananyarak said.
Danny Lim, chief executive of comGateway, said the use of technology and the growing trend towards e-commerce will help Thai SMEs expand product sales in the region and to the global market easily. He said the company aims for 40,000 Thai SMEs to try and use the website over the next three years. “We didn’t set the target in terms of sales, but we aim to increase the number of sellers as much as possible and we believe that the sales will follow,” Mr Lim said.
He said the website will offer free membership, translation assistance as well as a secure payment gateway and international business training.
The website also aims to capitalise on tourists who travel to Thailand by offering a channel to purchase Thai products after they have left the country.
ComGateway partnered with the Support Arts and Crafts International Centre of Thailand to allow Thai SME products it promotes to be sold on ComGateway’s website.