Logistics And Frieght Forwarding

Volvo V90 Cross Country: ‘The Sophisticated Adventurer’

The new Volvo V90 Cross Country. Sounds like a real heartthrob, indeed. The “sophisticated adventurer” has also been described as “a rugged character that belies a sumptuous interior;” one with “a real sense of status, style and sophistication.”

I’m not describing Brad Pitt or Chris Hemsworth or the Scandinavian hunk Viggo Mortensen. I’m describing another Scandinavian, though — the eagerly awaited Volvo V90 Cross Country, which has finally come to the Philippines, completing the lineup of Volvos’ impressive 90 Series cars. From secret testing facilities in the frozen north of Sweden, where temperatures regularly hit -40 degrees centigrade to the searing desert heat of Arizona, where Volvo Cars performs its high-temperature testing program, the V90 Cross Country is built to last.

With no less than Swedish Ambassador Harald Fries as guest of honor, Volvo Philippines proudly introduced last Friday the “sophisticatedly adventurous” V90 Cross Country at the North Court of the Power Plant Mall, Makati City. Flanked by its equally remarkable siblings — the Volvo S90 and XC90 — Volvo’s latest addition is a Swedish luxury estate, confirming Volvo’s leadership in the Cross Country segment. Homepage ( Article MRec ), pagematch: 1, sectionmatch: 1

“Cross Country has become a true expression of a Volvo car in many people’s eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Volvo Philippines president Albert Arcilla, quoting H?kan Samuelsson, president and CEO, Volvo Car Group. Arcilla said that the V90 Cross Country’s rugged character belies a sumptuous interior that delivers a level of luxury uncommon in the segment, combining all the benefits of the connectivity and entertainment features that were launched with the new S90 and V90.

“The sophisticated ambience of our new Volvo interiors is combined with a great cargo space, providing the right kind of functionality — whether through connectivity or cargo and storage solutions,” said Thomas Ingenlath, senior vice president, Design, at Volvo Car Group, in a statement released during the launch. Arcilla said the V90 Cross Country’s exterior communicates the powerful and dynamic capability that the car exemplifies, while offering the flexibility to choose from both rugged and elegant expressions. He said that in Scandinavian design, “form follows function to achieve a light and spacious elegance.”

Volvo’s marketing manager Chris Yu added, “Crafted with natural materials, the luxurious, spacious interior adds a real sense of status, style and sophistication, and makes the new V90 Cross Country the ideal car for work and pleasure.”

*** Here are some features that make the Volvo V90 ruggedly handsome and yet sophisticated:

1. Its Smartphone Integration — From finding directions to dictating, sending and receiving messages, making calls and listening to music or podcasts, the V90 Cross Country’s smartphone integration means you can do it all while staying focused on the road ahead.

Both Smartphone Integration and Android Auto have specially developed in-car interfaces for the center display, a USB connection for charging, and easy-to-use voice commands — so your drivers will stay safe and in control in their mobile office.

2. IntelliSafe: Safety innovations to support, prevent and protect — Drivers of the new V90 Cross Country benefit from a very high level of safety — supportive, protective and preventive. Volvo calls this approach “IntelliSafe,” which comprises a whole suite of intuitive and innovative technologies designed to support and protect drivers, their passengers and the world around them.

“The best way to think of IntelliSafe is like having a co-pilot who’s always looking out for danger and is ready to intervene if necessary. The idea is that as the driver, you don’t have to switch on or activate anything — IntelliSafe is there to help protect you,” explained Martin Magnusson, senior safety engineer at Volvo Cars.

3. Pilot Assist: Volvo’s semi-autonomous driving — Volvo’s latest generation of Pilot Assist makes everyday driving easier, helping drivers reach their destination relaxed and in control.

Working up to motorway speeds, Pilot Assist automatically maintains a set speed or distance to the car in front, as well as giving gentle steering inputs to keep the car properly aligned within lane markings. The driver can override the system at any time, and Pilot Assist will be switched off if the driver does not keep a hand on the steering wheel.

4. Park Assist Pilot: Volvo’s semi-autonomous parking — Park Assist Pilot will park the new V90 Cross Country in a space that is perpendicular or parallel to the car.

All the driver has to do is select drive or reverse and brake according to the screen prompts. The car does the rest, with the ability to parallel park in a space just 1.2 times the length of the car. If drivers prefer to park themselves, the 360-degree camera option makes low-speed maneuvering in narrow places quick and easy.

What a desirable “sophisticated adventurer,” indeed!

‘Fishermen’ harvests P64.5M

Ang Kiukok‘s Fishermen, the largest of his works to go under the hammer in recent memory, fetched P64.5 million during the weekend auction of Leon Gallery. Proceeds of the sale have been donated by its previous owner to charity. “It is the highest-priced painting ever sold in the Philippines,” revealed Leon Gallery founder Jaime Ponce de Leon.

Starting bid was P12 million. Asked why the Fishermen harvested quite a princely sum, Ponce de Leon replied, “Because there can never be any Ang Kiukok nicer than it to come out in the market.” And it went to someone who wanted only the best.

(You may e-mail me at [email protected][1].)


  1. ^ [email protected] (www.philstar.com)

Leave a Reply

Your email address will not be published. Required fields are marked *